Donor Management on Razoo

Donor management is a critical piece to any nonprofit’s development. Without the ability to analyze current support for your organization, it’s difficult to find the right opportunities for growth. Plus, it’s an efficient way to strategize and inform future fundraising decisions, while cultivating meaningful donor relationships. That’s why it’s important to have effective Customer Relationship Management (CRM).

Razoo’s donor management tools are the most powerful way yet to track your supporters. With Supporters premium donation management, you get the essential tools you need to manage your donor data without being bogged down in features that are difficult to understand.

To access your donor management tools on Razoo, you must first have a premium subscription plan. These powerful tools for CRM are available exclusively for Premium and Premium Plus nonprofits on the platform. Not a premium subscriber? Learn how to upgrade your plan by contacting support@razoo.com.

Here’s how Supporters donor management on Razoo can help your nonprofit:

Track and Analyze Success

This powerful premium feature can overhaul the way you view your online donors. Instead of viewing your supporters in transactional terms (i.e., they gave to our nonprofit and we said thanks), you can now interact with supporter records to rethink your fundraising strategy and focus on key factors that will affect your fundraising success: segmentation, targeted messaging and automated record-keeping.

Supporter donor management tool on Razoo

You can also view your supporters in a more comprehensive way, allowing you to quickly identify opportunities to strengthen your online fundraising programs. For instance, with Premium Plus you can filter your tagged volunteers to determine a persona for who makes a donation. This information can help you identify other prospective donors to reach with a targeted volunteer solicitation.

Build Targeted Donor Outreach with your CRM Tools

Supporters are accustomed to a personalized experience – from large retailers to their online ad experience, every marketing opportunity is tailored to their individual interests. Shouldn’t your nonprofit’s outreach be tailored the same way using your CRM tools?

tags on Supporter donor management tool on Razoo

It’s easy to view donor records on Razoo’s premium plans. With Premium Plus, you can change or add tags (such as volunteer, board member, etc.) to customize the filters to your organization’s needs and segment donors for different messages. Make your next fundraising appeal more effective with personalized outreach.

Strengthen Meaningful Relationships and Improve Donor Engagement

At a more granular level, donor management helps you have deeper connections with your supporters. When you can connect with donors not only about your broader mission, but also can connect with them on individual initiatives that appeal to them, you’re able to foster long-term support and move mid-level donors into major donors.

With Premium Plus you can also edit Supporter records and also add notes to Supporter records that may be helpful. For instance, “Jane agreed to host next year’s gala at her house” might be a good note for context when you ask Jane to start a fundraiser on Razoo to support a fundraising appeal the month before the gala.

full Supporter view on Razoo Supporter donor management tool

 

Next Steps

These powerful tools are available exclusively for Premium nonprofit customers on the platform. Not a premium subscriber? Learn how to upgrade your pricing plan or sign up for a demo to see this powerful fundraising tool in action by contacting support@razoo.com.

SIGN UP FOR A DEMO

About Ashley Hieb

Ashley began her career in journalism working at a local newspaper. From there she transitioned into the nonprofit sector to share her passion with causes that were making a difference. She specializes in storytelling and crowdfunding strategy.

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