Make the Most of your Summer Fundraising

Looking to raise more funds for your nonprofit this summer? Start a Team Fundraising campaign on Razoo!

The lazy days of summer are just around the corner. We all know that come summertime, fundraising tends to slow down for many nonprofit organizations. You’re taking a break between your Spring Auction or Gala and bracing for the Holiday and End of Year season to come in the fall. It’s not worth trying to fundraise in the summer, is it? Glad you asked … and yes it absolutely is!

Looking to infuse some creativity into your more traditional fundraising methods, or close the gap in this year’s annual budget? Summer fundraising is a largely untapped opportunity, and with Team Fundraising on Razoo you can make sure to keep the fundraising FUN and different from your initiatives throughout the rest of the year. Why miss out on the opportunity to raise even more funds for your mission this summer? We’ve pulled together the best ways you can use Team Fundraising to make the most of your summer fundraising plans!

Join an existing community event

Chances are your community, city or state has all kinds of fun events planned for the summer. It’s no wonder — when the weather is nice and kids are off school, families are always looking for fun events to get outside and get active during the summer. Take advantage of existing events in your community, whether it’s a 5k walk, a marathon, or a bike race. Let the event organizers focus on the logistics of running the event and gathering the permits, and you just focus on getting a few supporters to participate in the race to raise funds for your nonprofit. You can create a Team Fundraising campaign on Razoo to help coordinate your participant’s efforts, and showcase the impact they are having as a group. With nothing to manage for the event, you can focus on helping your fundraisers with tools and ideas for success, and before long, you’ll develop a whole new source of funding with little time investment from you or your staff.

Get a leg up on the competition

Other nonprofits may tend to slow down their fundraising appeals over the summer, but you can use this to your advantage. During the holiday season, by contrast, your supporters are getting emails from tons of nonprofits which may mean your message and ask are left competing against all the others in their inbox. With less competition in the summer, your message will stand out, leading not only to more donations, but also hopefully a better understanding of the critical impact your nonprofit has on your community. Even better, use this extra advantage to get your supporters to start a fundraiser on your behalf. With a team fundraising campaign, you can make it easy for them by creating a fundraiser template so all they have to do is join the effort and spread the word!

Build your donor base with new names

Summer may be a slower time for fundraising, but it comes right before the busiest time of the year for giving. Instead of just thinking of summer as a planning time for fundraising, think of it as a prospecting time to build out a whole new list of names and emails that you can cultivate when the busy giving season comes back around. Team fundraising is a great way to grow your donor pool with new contacts. Your team members will all be tapping into their personal networks and introducing family and friends that have likely never given to your organization. Their first step is bringing new donors into the fold through their campaign, and you then have a few critical months to engage and cultivate these new donors, so they can make their second gift to your organization once the holiday giving season rolls around.

Involve your Staff and Board

You don’t always have to look outside of your organization to find good opportunities to amplify your fundraising. Use the extra summer downtime and encourage your staff and board to get involved in a new way through online fundraising. Create a fun competition between staff members, or pit the staff against the board to see who can raise more funds for your cause! Encourage staff to raise funds by adding in fun incentives like an extra day of PTO for the top fundraiser. Kick off or close out the online competition with a fun and easy internal event like a barbecue or picnic. Not only will you raise funds for your cause, but you’ll create a new opportunity for staff and board engagement to build morale.

Engage a local business

Consider how you can involve local businesses as partners in a summer team fundraising campaign. Think outside the box, there are all kinds of ways businesses can participate and give back. They can encourage their employees to participate as volunteers or participants in your event. Businesses can offer prizes like gift cards or merchandise for top fundraisers in your campaign. They could even offer a matching incentive if your fundraisers can raise a certain amount. On Razoo, it’s easy to display a partner’s logo on your Team page to showcase their brand and show them a little extra love. Bonus: Getting their whole staff engaged will form a stronger partnership that your nonprofit can build on throughout the year.

Discover new content

Looking beyond the dollars and the donors that will come in, team fundraising has another key benefit to your organization. By engaging your supporters to start their own fundraisers on behalf of your nonprofit, you create an opportunity for these supporters to tell a personal story about the impact of your organization. Whether they’ve served as a volunteer or staff member, or have received the benefits of your work directly or indirectly, they will have a unique and personal story that showcases the impact of your mission. These stories are critical to enhancing your fundraising efforts and communicating your impact to your supporters. Once your team fundraising campaign has run its course, your communications and fundraising staff will have access to a whole new bank of photos and stories to showcase your impact throughout the year.

I don’t know about you, but here at Razoo, we’re excited about all the prospects around the corner with summer fundraising. We can’t wait to see what you come up with! Looking for some ideas to have fun with summer fundraising this year? Check out our top summer fundraising ideas!

Leave a Reply