Finding Your Perfect Match (Grantor)

You’ve heard it a few dozen times before: Matching grants increase the likelihood of getting a donation. According to TechSoup, mentioning matching gifts in fundraising appeals results in a 71% increase in the response rate and a 51% increase in the average donation amount. With #GivingTuesday just one month away, it’s even more important than […]

Activating Ambassadors for a Successful #GivingTuesday Campaign

Israel Lacrosse Association is a non-profit organization dedicated to relentlessly and strategically pursuing the goal of making lacrosse the national sport of Israel through exponential growth. Founded in 2011, this nonprofit has made its mission to bring the sport of the lacrosse to new heights. With a number of initiatives, like Sticks for Kids. Beyond […]

Razoo Spotlight: PEER Servants sees team fundraising success

PEER Servants is a microfinance nonprofit founded in 1988 that helps the materially poor. According to their website, PEER Servants, based in Massachusetts, partners with microfinance institutions in Africa, Eurasia, and the Americas to help entrepreneurs in their countries. 2017 marks the 12th year of their signature fundraising campaign, the Kopano Walk for Economic Empowerment. […]

Nonprofit marketing team discussing analytics

Nonprofit Integrated Marketing: How to Implement It

This is part two of a series on nonprofit integrated marketing. Read the first post if you haven’t already!  So you’ve read up on nonprofit integrated marketing and you’re sold on its benefits. But how does it work, exactly? What steps should your nonprofit take to start integrating your efforts? Here’s the scoop on how […]

peer-to-peer fundraising for #GivingTuesday

Peer-to-Peer Fundraising for #GivingTuesday

It might surprise you to know that, yes, there is a foolproof fundraising method that will help you raise more money and increase your reach on #GivingTuesday. It’s called peer-to-peer fundraising.  Adding peer-to-peer fundraising for #GivingTuesday will help expand your reach, to bring in new donors and more dollars for your campaign. Make sure to […]

Person walking in flooding caused by tropical depression Nate

Tropical Depression Nate: How You Can Help

It’s been a hurricane season for the history books. Hurricane Nate flew under the radar since so much of the Gulf coast was still recovering from Hurricanes Harvey, Irma and Maria. But Nate still caused incredible damage, the full extent of which is still yet to be determined. Nate caused the most damage in Nicaragua, […]

Integrated Marketing Communications graphic with people at table with a laptop

Integrated Marketing Communications for Nonprofits: A Primer

“Integrated marketing communications” sounds like a buzzword, doesn’t it? Something you hear people say at meetings, but doesn’t seem to have an actual meaning. It sounds like it would fit right in with terms like “take it offline” and “move the needle” and “leverage synergies.” But it does have a real meaning. And, more importantly, it […]