There are a slew of benefits that come from team fundraising, including building camaraderie, bringing in new supporters and increasing engagement.
On Razoo, team fundraising campaigns receive 60% more donations than solo fundraisers. The transparency of a leaderboard subconsciously engages team members to be more competitive and try to raise more funds. After all, who wants to be last place on a leaderboard? Or worse, who wants to be second place?
When your success is publicly displayed and can be compared to others, it helps motivate you to try even harder to compete to raise funds. Plus, with a team organizer available as a resource to motivate you and provide best practices, it can make your fundraising efforts even more successful and help you raise even more money for a worthy cause.
But, team fundraising is important for a multitude of reasons — not just the bottom line. While this is a top priority, there are a slew of other benefits that come from team fundraising, including building camaraderie, bringing in new supporters and increasing engagement.
When team members compete, they feel more committed to their team’s goals. For instance, it can feel easier to share your team’s goals rather than your own to encourage your network to give.
Team members can use a message like: “Help my team hit its goal of raising $10,000 by July 4,” which can make the goal feel less arbitrary than saying, “Help me hit my goal of raising $10,000 by July 4.” With the shared message, this collection of fundraisers is working towards a common goal. This can help you feel a part of something bigger.
Great team organizers will build camaraderie by adding events and volunteer work around their team fundraising campaign for fundraisers to get to know one another and work together in person. Or, they’ll host an in-person activity to cap the end of the team fundraising campaign and celebrate the team members’ efforts.
For example, East Coast Christian Center Inc’s team fundraising campaign for a Guatemala mission trip in spring 2017 gave them an opportunity to work together as a team before going to Guatemala, where they’d be delivering supplies and building sites together.
Instead of having their first interaction be in person on the site, they had to work together prior to the trip to raise funds for the work they’d be doing together.
Expanding your network of supporters
Another benefit to team fundraising is the opportunity to grow your network with new supporters. On Razoo, the average peer-to-peer (P2P) fundraiser has 15 donors. If your team has 10 P2P fundraisers, your organization could potentially add 150 new donors to their database of supporters.
Why is P2P fundraising an effective way to bring in new support? It’s simple: Your nonprofit can’t solicit your supporters’ family members and friends to support your cause, but your supporters can certainly talk to their own family members and friends about your nonprofit and encourage them to donate to a page they’ve set up on your behalf.
We liken this to the “Faberge method” of fundraising: The iconic 80s commercial said that if you like it, “Tell your friends, and they’ll tell their friends, and so on …” The same is true of P2P fundraising — you’re more likely to support an organization a friend supports than to support an organization a stranger tells you about.
According to The Guardian’s 2015 article, “The Science Behind Why People Give to Charity,” one of the top reasons donors give is because a friend asks. “One study shows that people give significantly more to their university if the person calling and asking for their donation is their former roommate,” the 2015 article shows.
Increase engagement among donors
After years of giving, we all know our donors can become creatures of habit — they give the same amount in response to the same appeal from the same organization each year. They may peruse your donor newsletter from time to time, but for the most part they’ll want for that annual mailing or email prompting them to give. Otherwise, they fly under the radar.
Make no mistake — there’s a reason donors give year after year. They feel passionate about what you do and the impact your organization has is clear to them. That’s what makes this group the perfect group to turn into ambassadors by inspiring them to fundraise for your cause.
Team fundraising can be an easy opportunity to make donors true supporters of your cause. With platforms like Razoo, you can invite fundraisers to join your team’s fundraising efforts with a click of a button, and it takes them just two clicks to set up their page to start fundraising. By eliminating the amount of steps it takes to get a fundraising page up and running, you’re increasing the opportunity for team members to be successful.
Plus, team organizers that effectively manage their team focus on the group’s efforts as a whole through updates and team emails. By reminding the team of milestones and recognizing the top fundraisers for the week, team organizers are indirectly continuing to build up the sense of community for supporters.
Elevating Your Existing Campaigns
Team fundraising can help you boost fundraising campaigns you already do without re-inventing the wheel. Are you hosting a Mother’s Day fundraising appeal? You may send out a direct mail appeal encouraging donors to make a donation in honor of their Mom. Then you’ll engage your online donors with an email and a link to donate online. You may even host a “Volunteer with Mom” event at your organization.
Team fundraising can be a great complement to your multi-channel strategy. For a Mother’s Day appeal, you can encourage staff or board members to start a fundraiser in honor of their mom for your team. Plus, this will give you the benefit of having team members share testimonials about why this cause is important to them or how it honors their mother.
With a team fundraiser in addition to your other channels, you can take advantage of the benefits of team fundraising for any fundraising appeal and build camaraderie among your team members, increase engagement among existing supporters and bring in new support.
Convinced yet to start your next team fundraiser on Razoo? Click here to get started setting up your team fundraising campaign today. Don’t forget to check out our team fundraising resources page for tips and best practices, too. And, contact our support team at firstname.lastname@example.org for help along the way!