A guide to using Razoo’s donor engagement tools to grow your online community and cultivate relationships with your supporters
Razoo was founded on a belief in the incredible power of community, and our platform was designed to make it easy for your nonprofit organization to engage and build your online community. Here’s a guide to using the tools Razoo has provided.
Donor engagement tools on your organization page
Your organization page is the hub of your nonprofit’s presence on Razoo. This is an evergreen page where you can collect donations year-round, make decisions for your nonprofit on Razoo that will apply to fundraisers and project pages, manage your donations and more.
To access the tools listed, you’ll need to open up your admin panel by clicking the “Manage Page” button on your organization page.
This is located in the “Edit” tab of your admin panel.
While this is a key section that contains important options for your nonprofit on Razoo, the one that has to do with donor engagement is the ability to enable donation comments. This means that when your nonprofit opts into donation comments, donors will be prompted to leave a comment during the donation process.
When people leave comments, this gives you an extra opportunity to engage with that donor by replying to their comment. Opting into donation comments affects not only your organization’s page, but all fundraisers, project pages, and teams connected to your nonprofit. Users can bypass the option to leave a comment by pressing the button that says “Not Now” but by opting into donation comments, you’ll find that more people are likely to leave a supportive comment on your page when they donate.
An important thing to note about donation comments is that it does add an extra step for the donors when checking out, so if it’s important for your donors to be able to make a donation with as few steps as possible, you may not want to opt into donation comments.
Updates on Razoo allow you to post news to your page, and send a message to all of your supporters on Razoo at once. When you post an update to your organization page on Razoo, it will send an email with your update to all of your donors on Razoo. So this can be a great way to announce a new campaign or rally your supporters to donate during a critical time.
To post an update, go to the “Updates” tab in your admin panel. You’ll see a history of past Updates for your organization and the option to add a new Update.
Click “Add New Story Update” to begin posting your Update.
When you’re done, click “Add Update” to post the Update to your page and trigger an email to all of your past donors.
Each donor on Razoo will be emailed a receipt and acknowledgement of their donation from Razoo, but you can make it more meaningful by adding a custom donation message from your nonprofit to this email.
Add a video: We can embed a video message into the email your donor receives. Razoo doesn’t host videos, but you can upload your video to YouTube or Vimeo and then add a link to the Thanks tab in your admin panel to share your thank you video with donors.
Written thank you message: We recommend that all nonprofits on Razoo add a written thank you message to donors. To write a message, just type it into the box under “Donation Thank You Email.”
The “Share” tab in your admin panel is an important tab for donor engagement! Here are the tools currently available to you in this tab.
Web address: This is your organization page’s URL on Razoo, with a special code at the end that will help us determine how a user got to your page. You can use this code on social media, in emails, newsletters, and more.
Collect donations on Facebook: This will install a “Donate” button on your organization’s Facebook page that leads to the donation widget, where users can complete a donation to your organization.
Donation widget: This generates a code you can embed on your website to collect donations from Razoo. Currently this code is for an older version of Razoo’s donation widget, so we recommend using the new widget, which can be accessed from your organization page under the donate button. (Which we will discuss in more depth soon.)
QR codes: QR codes (Quick Response codes) are two-dimensional barcodes that can be scanned by an iPhone or Android device; when scanned, the device will take the user to a link (in this case, to your Razoo page). These work best when added to print collateral like fliers.
One of the most powerful motivators for donors is being able to get more bang for their buck with a matching grant. If your nonprofit has secured a matching grant, you can enter it on your organization page to alter your donors that you have an active matching grant. It will display right above the “Donate” button on your organization page.
There is code for a new donation widget on your organization’s page, right under the donate button. This button will give you options and code for the updated widget:
First, you’ll need to choose the type of widget you’d like to use.
Widget with direct donate: People will be able to complete a donation from the widget, without leaving the page where you’ve embedded it. The widget itself is secure, even if your website or blog is not.
Facebook page: This will install a Facebook “app” that puts a “Donate” button on your page and allows people to complete donations from our widget. This doesn’t work for Facebook profiles — you will need a Facebook brand page in order to install this widget.
Widget: This creates a widget that links to your Razoo page. People cannot donate from this widget, but it will take them to your Razoo page where they can read your full story and complete a donation.
Button: This generates a “Donate” button that links to your Razoo page.
Once you’ve chosen the type of widget you’d like to use, you can copy and paste the code below to add it to your website or blog.
Donor engagement tools on your project pages
A “project page” on Razoo is a fundraiser started by a nonprofit admin. Because these pages are set up a bit differently, you have a few different tools to use (though some of these tools are also present on your organization page).
“Liking” donations and comments
Next to each comment and donation on a fundraiser page, you will see a little heart. When you click the heart, you “like” that comment or donation, and trigger an email to the donor/commenter.
The “like” feature can be used to show your donors and commenters some extra love, as well as send them back to your page to either make another donation, leave a comment, or share on social media. (The email we send contains a link back to your page.)
If you have questions about engaging donors on Razoo or any of the donor engagement tools on Razoo, contact us at firstname.lastname@example.org.