How to Make Your Charitable Fundraising Page Awesome

How to create a cool, personal, effective page to raise money for charities that are important to you!

One of the most generous things you can do for a nonprofit organization you support is fundraise on their behalf.

Creating a fundraiser for a nonprofit does more than just help them raise money: It helps build grassroots support for their cause, brings in new donors and supporters, and helps them reach audiences they wouldn’t have been able to reach otherwise. When you create a charitable fundraiser on Razoo, you become an ambassador for that cause, and take on the responsibility of convincing others why this cause is worth supporting. In this support article, we’ll discuss how to make your fundraiser as strong as it can possibly be by going through the process of creating your page step-by-step and sharing some tips and best practices along the way.

Before we get to the nitty gritty, here’s a quick breakdown of the different types of Razoo pages and how they work:

Organization Page

Your organization page is the hub of a nonprofit’s presence on Razoo. This page is connected to a nonprofit’s EIN and can be used for general year-round fundraising. Charitable fundraisers branch off from a nonprofit’s organization page on Razoo, so you will need to pick which organization page to connect your fundraiser to when creating it.

Fundraiser page

A fundraiser page is connected to an organization page — it’s best used for specific campaigns, projects, or funds, where you want to set a financial goal, timeline, and talk about your campaign’s purpose and goals. Anyone can with a Razoo account can create a fundraiser for a nonprofit. (And this type of page is what we’ll be discussing in this article.)

Team Pages

Team pages allow you to run large-scale peer-to-peer campaigns where your supporters create their own fundraiser pages and ask their social network to donate to your nonprofit. Read more about team campaigns on Razoo.

Creating a Charitable Fundraiser

There are two ways to create a charitable fundraiser on Razoo.

Option 1: From the home page

You can create a charitable fundraiser by clicking “Fundraise” at the top on Razoo.com, on the navigation bar.

When you click “Fundraise,” you’ll enter the fundraiser wizard, which will take you through the process of creating your fundraiser step-by-step.

The first thing you’ll need to do is specify whether you’re creating a fundraiser or a team. To create a standalone fundraiser page for a nonprofit, you’ll want to choose “Fundraiser.”

Then you will need to set a fundraising goal. (Don’t worry, this isn’t engraved in stone! You can change your fundraising goal at any time.)

After you’ve set your goal, you’ll need specify that you’re fundraising for a certified charity (as opposed to a personal cause, such as help with paying medical bills, fundraising for a friend, etc.).

One of the most important steps is next: Picking the charity you’re raising funds for.

You can type the name of the organization you’re raising funds for in the search bar. However, you’ll need to be careful! Check the full name and location of the charity before you choose it. Sometimes you’ll pull up the correct charity as the first result, but for organizations with multiple chapters or common names, you’ll need to verify that you’ve got the correct one by looking at their Employer Identification Number (EIN) and location, which are listed in the search results.

This is only a portion of the results for the words “humane society”:

See the nine-digit number above the name of the humane society? That’s their EIN. This number is tied to their nonprofit status and used by the Internal Revenue Service (IRS) to identify the nonprofit in their system. This EIN is also how donors “advise” the Razoo Foundation about where to send the funds. (The Razoo Foundation is a donor-advised fund that processes each donation, then batches donations together and regrants them to the “advised” nonprofit organization.) The EIN (and Razoo nonprofit organization page) you connect your fundraiser to tells the Razoo Foundation where to send the donations. So it’s very important to choose the correct charity because we cannot move donations around once they have been made!

You can often find a charity’s EIN listed on their website, as it’s public information. If you can’t find the EIN on a charity’s website, you can call or email them to ask for it.

Once you’ve picked the correct organization, you’ll have the option to log in with Facebook or continue with email, and you’re ready to start creating your page!

Option 2: From the charity’s Razoo page

If you’re able to find the charity’s Razoo page through search or via direct link, you can bypass some of the steps above by creating a fundraiser directly from their page. Once you’re on your organization’s page, scroll down and click the blue “Start a Fundraiser” button:

When you click “Start a Fundraiser” from your organization page, Razoo automatically links your fundraiser to the charity, so you won’t need to pick the charity when you’re setting up your page. You just need to follow a few steps to create your page.

Choose how much you want to raise:

Choose whether you want to continue with email or Facebook:

And that’s it! Now your page is created and you can begin editing it!

The Features of Your Fundraiser

Now that you’re ready to start editing your page, we’ll go through all of your fundraiser’s features, one-by-one, and share tips and best practices that will help you make your page as strong as it can be. (Your page is unpublished at this stage, so you can take as much time as you need to perfect it — you are the only one who can see it before it’s published!)

Features in this article that have an asterisk (*) next to them are required, meaning you cannot publish your page without completing this item.

Your page’s title*

When thinking of your title, consider this: Every time you share this page on Facebook or Twitter, your fundraiser’s title will be one of the first pieces of information your friends and followers see. They will make a decision about whether to click on the link to your fundraiser based on your title. So having a good title for your fundraiser is important! You want people to click on your links, visit your page and make a donation. Without a good title, you’re starting your fundraising campaign at a huge disadvantage.

When you’re logged into Razoo and on your page with the Management sidebar open, you can either click directly onto the title to change it…

… or click here on your sidebar:

You have a limit of 50 words, so you’ll need to be concise:

Since the title of your page will be one of the first things people see when they’re deciding whether to follow a link on social media, your title should make it immediately clear for what you’re fundraising. People are more likely to click links to fundraisers when the fundraiser’s title is catchy, easy-to-read, and makes it apparent what the fundraiser is all about. You should assume that your friends, family, and social network are new to the cause you’re fundraising for and avoiding using acronyms and “inside baseball” talk in your title. For instance, if you’re raising money for the Charles County Humane Society, instead of titling your page “Donate to CCHS!” you would want to title it “Donate to help animals in need!” because people might not know what CCHS is and therefore may not click on links your fundraiser.

Image/Video*

Your cover photo is the “face” of your fundraiser. It needs to represent you and the reason you are fundraising on Razoo. Like your title, it’s one of the first pieces of information people will see about your fundraiser. So, what makes for a great cover photo that will inspire people to donate to you?

You cover photo should be:

  • Clear. Avoid using blurry or pixelated photos. The container for your cover photo is 770 x 570 pixels, so your photo needs to be at least that big. If you upload a smaller photo, it may become distorted within the container, which affects the overall quality of your page. If your photo is larger or has a different aspect ratio, keep in mind that you will have to crop it to fit in the container, so a photo with landscape orientation is best.
  • Relevant to your fundraiser. Your cover photo needs to represent the reason you are actually fundraising.
  • Impactful: Since your cover photo is representing your entire campaign, it’s not a great place to use a logo or lots of text — you can communicate the important details elsewhere on your page. You want your cover photo to have an emotional impact that compels people to click on your page, read your story, and make a donation.

Razoo gives you several options for uploading a cover photo. First, make sure you’re on your page in Edit mode. Then hover your cursor over the image container:

As you can see, you have two different options for uploading a photo. You can either upload one directly from your computer or mobile device, or import one from your Facebook photos. (You’ll need to link your Facebook account to your Razoo account in order to import photos from Facebook.)

You can also link to a video. Razoo does not host videos, so you will need to upload your video to YouTube or Vimeo first. Both YouTube and Vimeo offer free basic accounts. You can then link your video on your Razoo page by clicking “Use a Video Link.”

Please note that you should put the link to your video in this box, not the “Embed Code.”

The basic rules for what makes a good video are the same as the rules for photos: It should be clear, relevant, and impactful. Both YouTube and Vimeo offer basic editing tools, so you can splice together multiple videos, add music and text, and let the video tell the story of why you’re fundraising on Razoo.

Goal*

This section is pretty self-explanatory: How much are you hoping to raise? But there’s more to it than that. Your goal should be:

  • Attainable. If you have a giant network of people you know both in person and online, and oodles of time and energy to devote to promoting your fundraiser, it may be attainable for you to raise one million dollars for your favorite charity. But if you have a modest social media presence and average circle of friends, you’ll want to make sure you scale your goal to the size of your social network, since you’ll be asking people you know for help. If you’re not sure how much you’ll be able to raise, you can always start small and then adjust your goal if needed.
  • Meaningful. For charitable fundraisers, it helps to have a goal amount that is meaningful to you or the charity. What we mean by this is that instead of setting an arbitrary amount, consider what would be helpful to the organization and have some significance for you personally. For instance, if you adopted your dog from your local animal shelter 2 years ago and you’re fundraising for the shelter to thank them for matching you with your pet, you might want to set your goal as $2,000. Or, if you’re raising money for charity for your 30th birthday in lieu of presents or a party, you might want to set your goal as $3,000. If you’re not sure what would be helpful, you can always ask the charity — they might be able to tell you want $500, $1,000 or whatever amount you think might be a reasonable goal helps their organization do or provide.

To set your goal, click “Goal” on your sidebar:

Then type the amount you hope to raise into the window that pops up and click “Save”:

Short Story

This is a short summary of your fundraiser that will appear beneath your goal. When you link to your fundraiser on Facebook, this summary will also show below your cover photo. You have a limit of 100 characters, so you’ll want to keep it short and sweet: In one sentence, why are you fundraising?

You may be tempted to creative here, but since your space is limited, it’s best to stick to the facts.

Duration*

Every fundraiser must come to an end, and this is where you choose when yours will. To set an end date for your fundraiser, either click “Duration” on your sidebar or click on the calendar in your fundraiser. A calendar will pop up that you can use to select your end date for your fundraiser:

Consider your goal and the size of your donor base when setting your end date. If your fundraiser goal is $10,000, it’s not realistic for most people to raise that amount in just one month so you’ll want to be sure to give yourself enough time to meet your goal. However, you should be cautious of making your fundraiser too long — setting an end date three years from now means your fundraiser might stall out, and your donors won’t feel any urgency to donate if they have three years to contribute.

Your fundraiser’s duration isn’t set in stone — you can change it at any time during your campaign. So don’t fret too much about this, if your fundraiser is doing well and you want to keep it going, just go back here and change the end date!

Creator Social Links

You can link to all of your social media accounts on your Razoo page: Facebook, Twitter, Instagram, Google Plus, Periscope, your nonprofit’s website or blog.

To add your social media accounts, either click “Creator Social Links” on your sidebar or click right into the bar with your social media links:

Then you can connect your accounts. (Don’t worry, we won’t steal your information or post anything on your behalf without your permission. We promise.)

Use of Funds

We know from years of fundraising that people are more likely to donate when they know precisely where their donation is going, and some people won’t even consider donating unless they have that information. This is understandable: We all work hard for our money, and when we open up our wallets to help out, we want to be sure our money is being spent wisely. You can pre-emptively answer your supporters’ questions about how their donations will be spent with the Use of Funds feature.

Use of Funds creates a pie chart on your page. To use this feature, either click on “Expense Breakdown” on your sidebar or click on the pie chart on your page.

The “pie” is your goal amount. The “slices” are the different expenses that add up to your goal amount.

You’ll need to account for the total amount of your goal, but don’t worry! You don’t have to do any math, Razoo does it for you. At the top of the box you’ll see how much of your goal you’ve accounted for.

Description*

This is the most important part of your page on Razoo. This is where you tell your story: Why this cause and nonprofit are meaningful to you, why you’re running this fundraiser, why you want to help. Your story is your space to really sell yourself and inspire people to donate to your cause. Having a well-written, compelling and heartfelt story is vital to running a successful fundraising campaign. Razoo has a user-friendly in-line editor that allows you to add photos, videos, links and more in a snap, so you can really jazz up the formatting in your story to make your page more compelling.

So, how do you make sure your story is good enough to help you reach your goals? A good story is:

  • Personal. A good story makes a large issue feel personal, and that’s a key part of what you need to do as a fundraiser. Write about why this cause is important to you, how to came to know and care about this nonprofit, tell a personal story that makes people viewing your page understand why you are so moved to help this cause and inspire them to act.
  • Easy-to-read. People have short attention spans, so a good story should be easy for the average person to read and understand. A giant wall of text is unattractive, difficult to read and unlikely to hold anyone’s attention. But, a story told in paragraphs with photos to help illustrate the story, important points in bold, and maybe some bullet points with essential information, is much more likely to be read all the way through.

Updates

You can use Updates to communicate with your donors after your page has been published.

Instagram Feed

You can link your feed right to your Razoo page. Linking your Instagram account will show the last four images you posted on the right side of your page, right under your donations.

Linking your Instagram is a great way to add visual interest to your page and give a fuller picture of the work your nonprofit does. Just take a look at the last four images you’ve posted to make sure they’re relevant to your fundraiser or at least neutral.

Tracking Donations

As a nonprofit admin, you’ll have access to your full donations report through your organization page’s admin panel. But you can also pull a simple report on donors right from your page by clicking “Donors”:

You’ll see an abbreviated report of everyone who has donated to your fundraiser. Like your more detailed donations report, this report will show the last 30 days by default, but you can set the date range for whatever dates you’d like:

You can see who donated, how much and when, whether the donation is recurring, and whether the donation was an offline donation. You can also see donors’ comments and email addresses. This report can be exported as a spreadsheet and uploaded into any CRM, donor database or email program you use to manage your contacts.

This is also where you can enter offline donations. Just click the “Add Offline Donation” button:

And enter the details of the donation:

But wait! There’s more in your page’s Settings:

At the bottom of your editing sidebar, there’s a link to your page’s Settings.

There are even more options for customization here that will help you get the most out of your Razoo page:

Facebook Posting: If you’ve connected your Facebook account to your Razoo page, you can make promoting your page easier by setting up automated posts about your fundraiser. You have the choice of either weekly or daily posts.

Custom URL: When you create your fundraiser, your page will automatically be given a URL. It’s a boring series of letters and numbers. But you can jazz things up and make your page more memorable, customized, and shareable by giving it a Custom URL. Keep it short and obviously make sure it’s relevant to your page.

Checkout Customization: Razoo works hard to make sure donating money to your fundraiser is quick and easy, and you can add or remove features from the donation process depending on your preferences. Giving donors the option to leave a comment while making donation can help your page get more comments, making it feel alive and showing visitors that others are engaged in your cause. You can also collect addresses from your donors, in case you wanted to do something cool like sending a handwritten note to thank them for supporting you or add them.

You can set custom donation suggestions for your fundraiser. By default, your fundraisers custom donation suggestions will be whatever you’ve set by the nonprofit (and if they don’t have anything set, it’ll be the Razoo default amounts of $25, $50, $75, and $100). Here, you can set four custom donation suggestions that will display when someone clicks the “Donate” button:

Team Settings: This is where you can join or leave a team.

Discoverability: When Discoverability is “on,” Razoo users can easily find your fundraiser using our search feature. When it’s “off,” only people with a direct link to your page will be able to access it — it will be hidden from searches on Razoo. In most cases you want this to be “on,” but this can be a useful tool if you want to hide an older fundraiser without unpublishing it.

Delete Fundraiser: If you want to delete your fundraiser, this is where you do it.

Additional Settings

There are even more options hidden under the expandable “Additional Settings” menu:

Donation Widget: We have a really cool new widget that you can embed on your website or blog, and here’s the code you’ll need to embed it:

Custom Thank You: You can set a custom thank you on your fundraiser page that’s specific to your campaign. Donors will receive this message via email, with their receipt for their donation.

Matching Grants: This is a really powerful little tool! If you’re able to secure a matching grant, this is where you’ll enter it. You just click “Add a Grant”:

Then enter the details of the grant:

When you save the details of the grant, your fundraiser will display that you have a matching grant available as soon as the grant starts.

Metrics Calculation: By default, your fundraiser will display the amount you’ve raised and how many donors have made contributions from the date you publish your fundraiser. But if you want to set your amount raised and number of donors to zero, or ensure that you only count donations and donors from a specific date, you can do that by changing the date in this field.

Social sharing options and Razoo’s new donation widget

When your fundraiser is complete, published, and you’re ready to start sharing, we have some great social sharing tools right on your page, underneath the “Donate” button:

The first two buttons are obviously for Facebook and Twitter.

You can use the Facebook button to share your fundraiser on Facebook. (Remember, you can link your Facebook brand page on Razoo, so this will post to the Facebook account linked to your Razoo account.) You can preview what your Facebook link post will look like here to make sure it’s in working order, share with your friends’, and everyone who visits your fundraiser will also be able to use this button to share your page with their Facebook friends:

The Twitter share button will generate a shortened, Twitter-friendly link to your page:

The email icon will generate an email with a link to your fundraiser. (Whatever email service program is your operating system’s default will be used. So, sorry Microsoft users, this will most likely try to open Outlook!)

And the last share button we have available is the donation widget. You can read a more thorough breakdown of how the donation widget works here, but you have a few different options when you click this button:

You can choose whether you want a widget that will allow users to donate directly to your page, a widget that shows your progress toward your goal and links to your fundraiser, or a donate button.

Simply copy and paste the embed code and insert on your website or blog!

Razoo has worked hard to provide features that enhance your fundraiser and make it easy for your nonprofit to get donations, collect donor information, track your donations, and reach your fundraising goals. We encourage you to utilize as many of these features as possible when creating your page — a lot of thought went into each one, and we promise they’ll make your page stronger.

If you have any questions about the features on your Razoo page or would like help making it as amazing at it can possibly be, contact one of our Crowdfunding Support Specialists at support@razoo.com.