How to Make Your Nonprofit’s Fundraising Website Awesome

A step-by-step, feature-by-feature guide to making your fundraising website on Razoo a magnet for donations!

Razoo gives your nonprofit lots of different options for fundraising: project pages, teams, peer-to-peer fundraising. But at the center of all these different types of pages is your nonprofit’s fundraising website.

Your fundraising website is the hub of your nonprofit’s presence on Razoo. It’s a powerful, multifaceted tool you can use to start fundraisers, track donations, view and export donor information, manage your nonprofit’s information, generate a widget to install on your website or blog, and interact with your supporters. It acts as the face of your nonprofit on Razoo, as well as the dashboard you use to keep track of your donations and incoming funds.

This is a guide to making your nonprofit’s fundraising website on Razoo as awesome as it can be. We’ll walk you through each feature, teach you how to use them, and sharing best practices.

Fundraising Website Design

Fundraising websites on Razoo have a lot of features and tools behind the scenes that help you run your nonprofit, but the most important part of your page is how it looks. This is a public-facing site that people will visit to verify that your nonprofit is legit, tax-exempt, find out more about the work you do, and ultimately decide whether to donate. First impressions matter on the internet, where users have an average attention span of 8 seconds and most people spend under a minute on a given webpage. Unfortunately, when it comes to the look of your fundraising website, it’s not what’s inside that matters.

So, here’s a guide to making sure that your fundraising website is attractive, well-designed, and keeps the attention of donors.

Basic Anatomy

Here is a visual guide to your website and definitions for the features we’ll be discussing.

1. Category: Users on Razoo can search by category, and this helps us correctly categorize your page to make it easier for people interested in your nonprofit’s cause to find you. You can choose up to 3 categories for your nonprofit (such as “Children & Family,” “Education,” and “Humanitarian Aid”).

2. Logo: This is where you upload your nonprofit’s logo. This will represent your organization throughout the site, in search tiles, on fundraisers, teams, and project pages, comments, and beyond. The ideal logo has a 1:1 aspect ratio (meaning it’s square).

3. Background image: This is a banner-sized image that will sit on top of your page and behind your logo. It should represent your nonprofit’s work and play nicely with your logo. The sizing for your background image is somewhat flexible, but because Razoo is mobile-responsive (meaning that the layout changes according to the size of your screen), your background image should be at least 1080 pixels and not contain any text (because smaller screens may cut off text). You can use your nonprofit’s own photos, but you can use backgrounds from our gallery, or use stock photos — Pixabay and Unsplash are good resources for free images.

4. Display name: This your nonprofit’s display name, which can be your legal name or a DBA/alias. You can edit the display name for your nonprofit without submitting paperwork to the Razoo Foundation, our donor-advised fund. (However, if the name is drastically different than your legal name, we may need more information from you.)

5. Social share buttons: These buttons allow users to easily share your site to their social media accounts. The “</>” button is where you can access your donation widget, which you can embed on your website or blog.

6. Description: Your description is the field at the center of your page where you share information about your nonprofit. You can toggle between 3 tabs.

  • About Tab: The About Tab provides a general overview of your nonprofit’s mission and services. You can embed media such as graphics and videos into your description to help tell your story.
  • Updates Tab: The Updates feature allows you to keep your supporters engaged by providing updates on your programs and services, fundraising efforts, and more. Any updates you post will be housed under the Updates Tab.
  • Custom Tab: Razoo gives you the ability to add a Custom Tab to your Description so you can give more information about your nonprofit while keeping your Description focused on your big-picture mission. This tab can be anything you think will be helpful for others to know, such as an FAQ, hours and locations, or even links to media about your nonprofit.

7. Donors Panel: Next to your Description, there is a collage of all of your supporters’ user photos to demonstrate how much support there is for your nonprofit. The Donors Panel will only display supporters who have a Razoo account and have uploaded photos to their user profiles. This panel also includes users who have “liked” or commented on your website.

8. Featured Fundraising Efforts: You can choose up to six fundraisers or teams you’d like to represent your organization. These can either current fundraisers for your nonprofit, a showcase of your most successful and coolest fundraisers, or a combination! All you need to do is enter a URL for the fundraiser you’d like to feature on your website, and we’ll pull the cover photo, title, and amount raised.

9. Additional Fundraisers: In this point, page visitors will be see a list of fundraisers as they appear in our search, to give exposure to more fundraisers for your nonprofit.

10. Media Gallery: Here is where you can upload photos that help tell your nonprofit’s story. You can have up to 8 images in your media gallery.

11. Instagram Gallery: You can connect your nonprofit’s Instagram account to your Razoo page so that a feed of the your last 8 Instagram posts displays in this section on your page.

12. Facebook Gallery: When your Razoo account is connected to your Facebook account, you can access galleries on any Facebook Pages you manage and create a feed for your last 8 images on your Razoo page.

13. Organization Info: This is where visitors can find information about your nonprofit, such as your legal name, address, phone number, website, and a contact email.

14. Comments: Finally, at the bottom of your page, is where you can read your supporters’ comments about your organization and interact with them to develop a sense of community on your page.

15. “Sticky” Donate button: There is a “sticky” donate button that follows users on the page, so even if they’re at the bottom of the page reading comments, they can stick make a donation with just a click of a button.

Understanding the Features of Your Page

Navigating Your Page

Your dashboard is your guide to designing, editing and managing your fundraising website. It’s on the left side of your screen and can be used to access design tools, donation information, and your nonprofit’s settings. This dashboard will only be visible to admins when they are logged into their account.

Your Dashboard

To make viewing your page easy and allow you to see updates real-time, we’ve created a dashboard you can minimize or expand. In its minimized state, you’ll see icons on your dashboard that expand as needed. When you hover over the icon, you can see what part of your dashboard clicking it will open. Here’s what they mean:

Live view: This shows you your page as it appears to visitors. The live view will minimize your dashboard and remove on-page editing options.

Page editor: This allows you to edit the content on your page and change its look. When you’re in the editor, you’ll see icons on the page that allow you to simply click-and-edit right on the page, and you can also use the dashboard to edit.

Donations: From here, you can view donations, export your detailed donations report, add offline donations, add and manage matching grants, and more. Learn more about donation management. [LINK TO ASHLEY’S GUIDE ARTICLE]

Settings: This is the back-end of your website, where you can control what data to collect from donors, manage page admins, enter a custom thank-you message that is emailed to donors, generate a donation widget for your website or blog, view and manage disbursements and more.

Page Editor

The look of your page is important — you want people visiting your page on Razoo to recognize your brand, identify what your nonprofit is all about and what cause you focus on, and be inspired to donate. The good news is that Razoo gives you professional-grade tools to customize your page so it represents your brand and the work you do … and you don’t need to have any technical expertise or experience to use them.

Logo

Your logo is front-and-center on your page, so it’s the first thing people will see when they visit your page. To add a logo to your page, you can either click “Logo” on the Page Editor in your dashboard, or click the pencil icon in the image container where your logo will be.

When you click to upload a logo, you’ll first be asked where you’d like to upload it from.

You can upload a logo directly from your device, or import it from your website, Facebook page, Google Drive, Google Photos, Dropbox, Instagram, Evernote, or Flickr.

Once you’ve chosen your logo, it will need to be cropped to fit within the image container. It will need to have 1:1 aspect ratio (meaning, it’ll need to be square). Logos that are rectangular, horizontal, or otherwise do not fit easily within the cropping tool provided will not work on your page. If you need help, contact support@razoo.com and we can assist you in making sure your logo fits.

Logo best practices: Logos that look great on Razoo are square and have bold, simple graphics without too much text. Because your logo will represent your organization on Razoo and be displayed in a variety of sizes (with the display on your page being the largest), it’s best to avoid logos that are busy or cluttered, use ornate fonts or have unnecessary text.

Display Name

You can change your display name to a DBA or shorten it from your legal name in the Page Editor. Because funds are disbursed through the Razoo Foundation, our donor-advised fund, your display name needs to still be reasonably close to your legal name, or else we may require DBA paperwork to substantiate the change.

But if you just want to change your display name from “Food Bank of Greater Pleasantville, Inc.” to “Pleasantville Food Bank,” making that change is as simple as clicking “Display Name” on your Page Editor, or clicking the pencil icon next to your nonprofit’s name on your page.

You’ll open up an in-line editor that allows you to change your display name. Your page will autosave your edits when you click out of that field, so the display name is reflected on your page instantly.

Theme

Your theme is where you can really customize your page and make it your own! You can click “Theme” on your Page Editor, or you can click “Edit Theme” right on your page.

You’ll open up this window:

Background image: Your page already has a background image — it’s chosen at random from our library of background images. (Your page must have a background image.) You can choose a new image from our gallery, or upload your own to make your page unique.

To upload or change your new background image, click the pencil next to “Background Image” in the Theme editor.

You’ll see your current background image. You don’t need to remove — just upload over it. Like your logo, you can choose to upload or import a new background image from any number of sources, and you can also choose one from our gallery.

These images are neutral and already meet the specifications required, so if you’re not sure what you’d want as your background image, choosing an image from our gallery that looks good with your logo is a great place to start.

If you’d like to upload your own background image (and we strongly recommend that you do), choose where you’d like to import your background image from.

Then, choose the file. You’ll see the image you chose on your screen, with a cropping tool. You can move the cropping tool to where you want it. Since your background image is banner-sized, it will need to fit within that crop area.

When you’ve got the crop tool in the area you want, click “Done.”

Then you will see the background image added to your page.

Click the checkmark to save your changes, and the X if you want to revert back to your original randomly-assigned background image.

Background image best practices:

  • Your image should be at least 1080 pixels. Your image will need to be high-resolution so it looks good on all screens — small and large.
  • Your background image should not contain text because the way it is displayed will change based on the size of the screen that’s viewing your page. So, a background image with text may look great on your desktop monitor, but might look strange and cut off on an iPhone due to the difference in screen size.
  • Because your logo will sit in front of your background image, these two images should play nice. They shouldn’t clash or overwhelm the page; choose a background image with colors that complement your logo. You should also note the placement of your logo on your page; choosing a background image that, say, puts someone’s face behind your logo so it can’t be seen, is not the best choice. You can always make changes to your background image so don’t hesitate to experiment until your page looks exactly the way you want it to!

Filter

You can maximize the legibility of your background image by putting filter color and strength to good use. Like applying a wash of Amaro or Inkwell to a selfie, you can add even more character to your background image with a filter color. By subduing your background image with a deep filter color at partial strength, you can make your page content really pop. Here’s how to do it.

Filter color: If you have a color you know you want to use, you can enter it in the box with the hex code. (Hex codes are 6-digit numbers that basically tell a website what colors to display, and start with a #.)

However, we have a color picker you can play around with that will help you choose a filter color that looks best on your page. You’ll be able to see what you do in real-time, so if something looks awful, no worries! You’ll be able to see what’s happening and change it — nothing is permanent, so feel free to experiment with the filter color.

To pick your filter color, use the hue selector (the vertical rainbow bar) on the right side to choose what general color you want. Just slide it up and down to choose what color family you want — slide it down to blue if you want a blue filter, slide it up to yellow if you want to add a yellow filter, and so on.

Once you’ve got the hue chosen, you can refine your color choice even further using the box to the left of the hue selector. By pointing and clicking in the box, you can control the brightness and saturation of your color. As you move up and down the box, you will be controlling the brightness (with brighter colors at the top, dark colors on the bottom). As you move left to right, you can control the saturation, which means how intense your color is (i.e., the difference between super intrusive in-your-face red and a more subtle red.) You’ll be able to see the change as you pick different colors, so you can experiment to find what color looks best.

Filter strength: You can change the opacity of the filter over your background image by using the slider at the bottom of the tool. The opacity will change how strong the filter is. So, if you want the color you picked to be very prominent, you would want to crank up the opacity. If you want just a hint of color (or no filter at all), you’d reduce the opacity to make your filter more translucent. You’ll be able to see the change live as you use the slider, so you can play around to find the filter strength that makes your background image look best.

Theme color

The theme color affects your page’s heading, activity feed icons, and most importantly, your “Donate” button. Choose a bright, saturated and fun color that complements the colors in your logo. If you have a style guide with brand colors, you can simply enter the hex code for your color into the theme color field, or you can experiment by using the color picker and hue selector. Be sure to scroll through your entire page to make sure the color you chose looks good everywhere on your page.

If you’re not sure what colors work together, this color wheel is a great resource that can help you pick complementary colors.

Once you’ve edited your theme and you’re happy with the results, click the checkmark to save your changes and exit the Theme editor.

Categories

Razoo allows users to search for nonprofits and fundraisers by category, so you’ll want to make sure the categories you have listed for your nonprofit are accurate. This also helps users discern what your nonprofit does when visiting your page. To edit your Categories, simply open your Page Editor and click “Categories” or click on the pencil next to your category on your page.

Description

Your Description is your nonprofit’s mission statement — you’ll want to write an overview of who you are, what you do, who you serve, and what your goals are as a nonprofit. To edit your description, click on Description in your Page Editor, or simply click right into it on your page.

About tab

Razoo provides a simple, user-friendly in-line editor that allows you to type your nonprofit’s story and mission, add bulleted lists, hyperlinks, photos, and videos. (All videos must be hosted on YouTube or Vimeo.)

About Tab best practices:

  • Adding media makes your story more appealing to read! A wall of text with your mission statement is fine, but with the average adult spending less than a minute on any given website, it’s important to provide rich content that grabs the user’s attention. Add photos, videos, and hyperlinks so people can really get to know your nonprofit.
  • Break up your text. You can do this with media, line breaks, or bullet points, but you will ensure that more people actually make it through your story by splitting it up into smaller bite-sized nuggets.

Updates tab

The Updates tab houses your nonprofit’s Updates — which are posted to your page, and also emailed to all of your previous supporters. Your nonprofit should use these strategically, to announce a new fundraising campaign, share information about a fundraiser’s impact, or to request help reaching a new funding goal.

Custom tab

Nonprofits on Razoo can add one tab that functions exactly like your About tab, only you can make it about anything you want. You can use the custom tab to list your hours, FAQs, your Board of Directors list, information about your programs and services … anything you want can go in your custom tab! This helps keep your About tab streamlined and your page organized while presenting more information about your nonprofit.

To add a custom tab, open your Page Editor and click “Add A Custom Tab.”

You can name your tab by clicking on the pencil next to “Custom page.”

You can use the inline editor to create a custom tab the same way you created your About tab. You can upload videos, add images and hyperlinks to add interest to your page.

To remove a custom tab, just go back to Custom Tab under your Description and click the trashcan icon.

Featured Fundraising Efforts

Your website has a section built-in to showcase your best and brightest fundraisers. This is a spot where you can spotlight current fundraisers that need donations, past successful fundraisers, or peer-to-peer fundraisers and project pages that you want to direct traffic to.

Featured Fundraising Efforts will be displayed over a background that is your theme color. You can display up to 6 fundraisers at a time.

To add a Featured Fundraising Effort, click on the pencil next to one of the boxes displayed in this section when in editing mode. A window pops up where you will need to enter the URL of the fundraiser you want to share.

The fundraisers will appear in the order you enter them so if you’d like to change the order, you’ll just need to update the URL in the box where you want the fundraiser to display.

Media Gallery

You can display photos in your Media Gallery to customize your page even further and demonstrate the work your nonprofit does. (At this time, the Media Gallery does not support videos — you’ll need to add them into your About tab.) You can keep your gallery evergreen, or update it regularly to keep your page feeling fresh.

To add a photo to your Media Gallery, click “Add Media.”

From there, you can choose where you’d like to get your photo from and upload! You can drag-and-drop the images in your Media Gallery into order — hover over the photo you’d like to move, click the arrow button on the left side of the photo, and drag it to where you’d like it to display in your Media Gallery.

Social Media Galleries

Your nonprofit works hard to cultivate a strong presence on Facebook and Instagram, posting photos and videos, engaging with your donors, and keeping the public up-to-date about the latest happenings at your organization. We’ve made it easy for you to integrate the content you share on Facebook and Instagram into you Razoo page.

Instagram gallery: When your Instagram account is linked, this section will display the last 8 images from your Instagram feed. All you need to do is click the pencil on the side of the Instagram Gallery section, and sign in to verify that it’s you. Razoo takes care of the rest!

Facebook gallery: You can activate a feed from a Facebook album on your nonprofit’s Facebook Page. (You can access any pages you manage and their albums.) You will need to have your Facebook account connected in order to link a Facebook album. Just as with the Instagram Gallery, click on the pencil icon at the top right to get started.

First, you need to give us permission to display your Facebook album.

Then, you simply choose the album you’d like to display.

Organization Info

In this section, you can update your nonprofit’s information. Click on the pencil icon on the top-right corner of the page to edit your info.

You can toggle between your Title & Address and Links & Contact.

Please note that this will not change your disbursement information — this will only affect information displayed on your page. If you would like to update your nonprofit’s legal information (such as your name and address), you’ll need to click on the link that says “Update legal info.”

This may seem like a lot of information, but trust us, managing your Razoo page has never been easier. We’ve created a user-friendly, intuitive design that anyone can navigate with ease. And with more options to customize your page and the donor experience, you can count on better engagement from your supporters.

If you have questions about your nonprofit page, contact us at support@razoo.com and we’ll walk you through it!

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