Nonprofit marketing team discussing analytics

Nonprofit Integrated Marketing: How to Implement It

This is part two of a series on nonprofit integrated marketing. Read the first post if you haven’t already!  So you’ve read up on nonprofit integrated marketing and you’re sold on its benefits. But how does it work, exactly? What steps should your nonprofit take to start integrating your efforts? Here’s the scoop on how […]

Case study: The Women’s Foundation of California triples their donors on Razoo

Case Study: The Women’s Foundation Of California Triples Their Donors On Razoo In the Fall of 2014, The Women’s Foundation of California geared up for their second annual #GivingTuesday campaign on Razoo, their second ever attempt at crowdfunding. They crafted a customized campaign with great messaging and solicited a handful of key offline donors to provide […]

Megaphone with Creating a Nonprofit Communications Plan text overlay

Nonprofit Communications Plan: Practical Steps to Communicate Better

Your message is what it’s all about. Your nonprofit’s message is what gets people interested in the work you do, inspires them to donate to your cause and keeps them invested. As part of your fundraising planning process when getting started on Razoo, you’ll want to evaluate your nonprofit’s messaging to ensure that it’s on-point, […]

How to market an online fundraiser

You’ve decided to participate in #GivingTuesday… now what? The holidays are getting closer and that means that events like Black Friday, Cyber Monday, and #GivingTuesday are less than two months away! It’s time to consider how to market online fundraisers for these events. You’ve decided to be generous this year (or the non-profit organization you work for […]