social media year-end fundraising guide

Year-End Fundraising Guide: Social Media Game Plan

Year-end fundraising used to be all about events, direct mail and soliciting major donors. But year-end fundraising is moving into the digital age. And social media’s importance is growing every year. According to the 2017 M+R Benchmarks study, nonprofits are seeing incredible growth in their social media audiences. Nonprofits saw 23% audience growth on Facebook. […]

#GivingTuesday Social Media Guide

#GivingTuesday is a movement borne out of and fueled by social media. Created as a response to both the decadence of Thanksgiving and a the overt consumerism of Black Friday and Cyber Monday, #GivingTuesday challenges people to use social media for good and crack open their wallets to help their communities instead of buying stuff. […]

Megaphone with Creating a Nonprofit Communications Plan text overlay

Nonprofit Communications Plan: Practical Steps to Communicate Better

Your message is what it’s all about. Your nonprofit’s message is what gets people interested in the work you do, inspires them to donate to your cause and keeps them invested. As part of your fundraising planning process when getting started on Razoo, you’ll want to evaluate your nonprofit’s messaging to ensure that it’s on-point, […]

#GivingTuesday Success Story: Institute for the Musical Arts

Learning from success Today we’re focusing on a small nonprofit with one person pulling the strings behind the scenes to help give other small nonprofits an idea how a small nonprofit with limited time, resources and staff can make #GivingTuesday a success.We’re taking you through their strategies and getting specific about what they did that made the […]

How to market an online fundraiser

You’ve decided to participate in #GivingTuesday… now what? The holidays are getting closer and that means that events like Black Friday, Cyber Monday, and #GivingTuesday are less than two months away! It’s time to consider how to market online fundraisers for these events. You’ve decided to be generous this year (or the non-profit organization you work for […]

Facebook Fundraising

Facebook Fundraising 101: A Crash Course in Setting Up a Fundraising Page on Facebook Facebook is one of the fastest ways to share ideas and information with an audience of potential donors and is an incredibly useful tool in having that message spread quickly beyond your inner circle. Get people talking about you on Facebook and […]

Fundraising Photo Tips!

Nothing brings fundraising pages to life better than photos. Why just tell your story when you can show your donors exactly what you’re doing with bright, beautiful images. You can show the smiling faces of your volunteers, capture the excitement of a big event, or share your project’s impact. Plus, photos are instantly shareable, meaning […]