Chalkboard with "Fact" and "Myth" drawn on it, with #GivingTuesday logo

The 4 Biggest #GivingTuesday Misconceptions

#GivingTuesday is a day of global online giving that aims to lift up charitable organizations. This year, it takes place on November 28th. It seems like a simple enough premise, but at Razoo we hear a lot of #GivingTuesday misconceptions that lead to nonprofits not participating. And so, in this post, we’re going to tackle […]

spooky jack-o-lantern in dark woods with "top 5 scariest #givingtuesday mistakes" text overlay

Top 5 SCARIEST #GivingTuesday Mistakes

After what seems like an endless summer, fall is finally here! The leaves are changing color and crunch underfoot outside, the weather is getting cooler, and trick-or-treaters are getting ready for Halloween tonight. And that means #GivingTuesday is creeping up! #GivingTuesday is under a month away, on November 28th. And for some Halloween fun that […]

Child standing in front of sunset with cape and #GivingTuesday logo

5 Things All Successful #GivingTuesday Campaigns Have In Common

#GivingTuesday is a day of giving that takes place every year, after Black Friday and Cyber Monday. Last year, nonprofits raised $3.7 million just on Razoo. Collectively, nonprofits raised more than $177 million online. That’s a lot of giving! And it’s a lot of competition. With so many #GivingTuesday campaigns vying for donors’ attention in just […]

Finding Your Perfect Match (Grantor)

You’ve heard it a few dozen times before: Matching grants increase the likelihood of getting a donation. According to TechSoup, mentioning matching gifts in fundraising appeals results in a 71% increase in the response rate and a 51% increase in the average donation amount. With #GivingTuesday just one month away, it’s even more important than […]

Activating Ambassadors for a Successful #GivingTuesday Campaign

Israel Lacrosse Association is a non-profit organization dedicated to relentlessly and strategically pursuing the goal of making lacrosse the national sport of Israel through exponential growth. Founded in 2011, this nonprofit has made its mission to bring the sport of the lacrosse to new heights. With a number of initiatives, like Sticks for Kids. Beyond […]

Nonprofit marketing team discussing analytics

Nonprofit Integrated Marketing: How to Implement It

This is part two of a series on nonprofit integrated marketing. Read the first post if you haven’t already!  So you’ve read up on nonprofit integrated marketing and you’re sold on its benefits. But how does it work, exactly? What steps should your nonprofit take to start integrating your efforts? Here’s the scoop on how […]

peer-to-peer fundraising for #GivingTuesday

Peer-to-Peer Fundraising for #GivingTuesday

It might surprise you to know that, yes, there is a foolproof fundraising method that will help you raise more money and increase your reach on #GivingTuesday. It’s called peer-to-peer fundraising.  Adding peer-to-peer fundraising for #GivingTuesday will help expand your reach, to bring in new donors and more dollars for your campaign. Make sure to […]